Snapchat used to just be another photo and video sharing mobile application. Many people did not quite understand what made it better or more different than Instagram and Twitter that have similar functions. It seems to even be a more stripped down version of those apps and has limited capabilities. However, with more than 100 million users with an account on the app sharing 400 million snaps every day, Snapchat is a Digital Marketing dark horse.
There is a limit on how long a photo or video can be viewed by an account's followers. This was its original selling point, so users can share a post that their friends will only see for a short time. It can be for mere seconds, and it will not be seen again by the receiver. In essence, your message self-destructs. This poses a challenge for marketers, but they can also use it to their advantage if they know the following:
What marketers have to understand is that most of the content on all Digital Marketing sites are viewed by users in five seconds or less, making them not any different from the experience of using Snapchat. It is also similar to the experience of passing a billboard on a fast moving highway or flipping to a TV channel and catching a few seconds of a commercial. However, the difference lies in not being able to find the content again while users can look back at old Tweets and Facebook timelines, so make sure that your posts are all memorable and easy to digest.
Take a cue from how other brands use Snapchat for advertising and think of many creative ways to use it for marketing. It is good to work with the time limit to create a sense of urgency so that customers will go and purchase the product immediately before it is too late.
You can also share promo codes or announcements about flash sales on Snapchat. That makes your users feel rewarded for following you on the app.
Similarly, you can bring people behind the scenes and let them see you at work - developing and delivering your products. This makes your customers feel like they are part of the company, too, in some way.
By looking at all the snaps together, users can get an idea about what is going on. In a way, they can also enjoy the event or even go there at that moment to catch the rest of it in person. Companies can pay for a 10-second spot to advertise in a live story. It is better if the live story is related to their business or sponsored by them.
Take note that “Brand Story” is no longer offered by Snapchat. It is similar to sponsored ads on Twitter or Facebook where users can see ads from accounts that they are not following. Live Story is for people who are following the story while Discover is for people following the publisher’s account.
Snapchat can be an intimidating and difficult to understand app at first, but once you integrate it into a concrete marketing plan, it can generate a lot of leads for you. Its brilliance lies in its simple and straightforward nature. It also fills the gap, which is missing in other Digital Marketing platforms.
An article by Dougles Chan - The Recruitment Guru. A Business Coach that specialized on coaching recruitment agencies & Staffing Agencies. Author of 8 books. 25 years in business coaching in recruitment and staffing agencies. Training recruitment business owners in Singapore, USA, UK, and Australia. He specialized business, sales, marketing, digital marketing, 360 recruitment process, SEO Services, SEM, and social media recruiting. For 121 staffing agency coaching, kindly check here.
There is a limit on how long a photo or video can be viewed by an account's followers. This was its original selling point, so users can share a post that their friends will only see for a short time. It can be for mere seconds, and it will not be seen again by the receiver. In essence, your message self-destructs. This poses a challenge for marketers, but they can also use it to their advantage if they know the following:
1. Create a Snapchat account.
As with your other Digital Marketing accounts, you have to download the app and create an account. Follow the previously mentioned guidelines for usernames and profile photos.2. Know your audience.
3. Do not feel constrained by the time limit.
You can look at the time limit as an opportunity to give teasers or short previews. Sometimes, people become more interested in a product if you do not give a lot of information about it right away. This creates buzz and speculation that will make people even more excited about what you will announce later on.What marketers have to understand is that most of the content on all Digital Marketing sites are viewed by users in five seconds or less, making them not any different from the experience of using Snapchat. It is also similar to the experience of passing a billboard on a fast moving highway or flipping to a TV channel and catching a few seconds of a commercial. However, the difference lies in not being able to find the content again while users can look back at old Tweets and Facebook timelines, so make sure that your posts are all memorable and easy to digest.
Take a cue from how other brands use Snapchat for advertising and think of many creative ways to use it for marketing. It is good to work with the time limit to create a sense of urgency so that customers will go and purchase the product immediately before it is too late.
4. Engage with your followers.
5. Share exclusive, private content.
Snaps cannot be seen by people who are not following your account. So, your customers will feel special every time you deliver content that other people will not be able to see. It is more personal and intimate, which makes you connect better with customers.You can also share promo codes or announcements about flash sales on Snapchat. That makes your users feel rewarded for following you on the app.
Similarly, you can bring people behind the scenes and let them see you at work - developing and delivering your products. This makes your customers feel like they are part of the company, too, in some way.
6. Find influencers you can partner with.
Find influencers like celebrities or Digital Marketing stars who can promote your brand on Snapchat. They should have millions of followers and have an image that is related and relevant to your brand. You can ask them to post snaps while using your product or in your store.7. Use Snapchat’s advertising features.
As part of Snapchat's push to monetize the app, they are now allowing brands to use ad options. The first one is "Live Stories." Users can share photos, and videos of an event live, so you can have a collection of snaps from different users who are present at a live event. For example, if there is a concert, then different people can show themselves, show the acts playing, or show the crowd to their friends via the app.By looking at all the snaps together, users can get an idea about what is going on. In a way, they can also enjoy the event or even go there at that moment to catch the rest of it in person. Companies can pay for a 10-second spot to advertise in a live story. It is better if the live story is related to their business or sponsored by them.
Take note that “Brand Story” is no longer offered by Snapchat. It is similar to sponsored ads on Twitter or Facebook where users can see ads from accounts that they are not following. Live Story is for people who are following the story while Discover is for people following the publisher’s account.
Snapchat can be an intimidating and difficult to understand app at first, but once you integrate it into a concrete marketing plan, it can generate a lot of leads for you. Its brilliance lies in its simple and straightforward nature. It also fills the gap, which is missing in other Digital Marketing platforms.
An article by Dougles Chan - The Recruitment Guru. A Business Coach that specialized on coaching recruitment agencies & Staffing Agencies. Author of 8 books. 25 years in business coaching in recruitment and staffing agencies. Training recruitment business owners in Singapore, USA, UK, and Australia. He specialized business, sales, marketing, digital marketing, 360 recruitment process, SEO Services, SEM, and social media recruiting. For 121 staffing agency coaching, kindly check here.
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