Good SEO Consultants: Why Are They Expensive?

The experts know their value and know that SEO services are not sold cheaply, because they can double or triple business revenues. But how do you know a good SEO consultant from a bad one or what is supposed to do a good consultant? You will find out next.

Previous SEO results: keep track of personal history

All good SEOs must be able to show you the websites/companies they worked with. But if they are so good, they could be already working for big corporations in your area. I have received many so-called incredible deals with very cheap prices, but when asking for some results they have obtained, I didn't receive any answer.

Promised SEO results: guaranteed & for a long term

A good SEO consultant must ensure long-term results, or for a certain period of time minimum. Many companies do not want to pay a good SEO consultant, but they end up paying more and the ratings are lower.

The most effective SEO strategies

There is a different way of optimizing a website for each SEO consultant. The difference between the good and the not-so-good SEO consultants is that the first ones implement effective strategies. Implementing the strategies that not all consultants know will help you defeat competition. And information costs, this is why good consultants are expensive.

Unfortunately, I must say that I had to resolve many sites that had been screwed by SEO consultants, so I strongly recommend that entrepreneurs are not cheap when it comes to paying them.

The SEO Staff

Most good SEOs already have their professional team working for them. The costs for you to hire such a team step by step are higher than to pay just one consultant, plus the time spend with the recruiting.

Quality vs. Quantity in SEO

These concepts are the same as in any other domains. If you want quality, you have to pay for it. However, more quantity does not necessarily mean more quality.

Choosing the Best SEO Consulting Services

SEO stands for Search Engine Optimization. It is a process whereby the visibility of certain websites, in search engines is enhanced. In other words, SEO is the process of increasing the visibility of websites in search engines. It is, therefore, pertinent to note that the best SEO consulting services are those that are in charge of improving the visibility of websites. Given the importance of the best SEO services, it is necessary for you to choose the best service providers. It is, therefore, noted that there are a number of best SEO consulting services today.

Before getting into how to choose the best SEO consulting services, it is necessary for us to examine what they do exactly. As noted, the best SEO are charged with the responsibility of ensuring that the visibility of websites is improved. In other words, what the best SEO do is improve the ranking of websites in search engines. These services look at the commonest search engines and then try to incorporate the website in them. In this way, the website will be gaining popularity and thus, improve its ranking. Some of the commonest websites used by the best SEO are Yahoo, Google and Bing. The best SEO services look at the keywords that best describe the website in question, and then try to incorporate these key words into the search engines. The best SEO consulting services get these key words by looking at the objectives of the website and services that it offers. After incorporating these key words into the search engines; it will have linked the website to the search engines. It is, therefore, pertinent to note that these services as a link between search engines and the websites of clients.

Given the importance of the services provided, it is necessary for you to be able to choose the best SEO consulting services for your website. You should choose the best SEO that will be able to provide the services required by your website. It is necessary to note that the whole basis of the best SEO consulting services is to optimize websites. This should, therefore, be the first thing that you look for in consultants. In other words, you should look at whether the service will be able to expose your business the way you want it.

One of the best ways of choosing the best SEO consulting services is to get as many quotes as possible from many consultants. Since there are many consulting services today, they all offer different services and price ranges. It is, therefore, essential for you to be able to compare these services and prices, before you can finally be able to choose the best SEO consulting services. The best SEO chosen should provide the best services at the lowest prices. The services should be able to give your website high rankings at an affordable price.

In addition, the best SEO consulting services chosen should adhere to high ethics and professionalism. There are so many services today, but not all of them have professional ethics. Therefore, it is necessary for you to choose the best SEO that adhere to high professional ethics. This will ensure that the service has the ultimate aim of improving the ranking of your website, unlike others that might only be after making money.

All, in all, given the importance of SEO, it is very essential for you to be able to choose the best SEO consulting services for your website or internet business.

10 Tips to Get Recruitment Consultants Motivated

A recruitment article by Dougles Chan - A 15 years experienced top SEO consultant and SEO experts that specialised in Search Engine Optimisation, provides quality https://dougleschan.com/SEO services in Singapore. An author of 8 books and having 25 years in business and SEO hands-on experiences in SEO services and SEO Consulting in Singapore, London, NJ, Dubai, Los Angeles, Philadelphia and New York.

Nowadays, ‘motivation’ is considered to be a challenge for recruitment agencies. First, talented candidates are selected for a particular post. Secondly, they are motivated for the performance purpose. Motivation is also used to reduce the turnover rate. In the same way, the organization also needs to motivate their suppliers, investors, recruitment consultant and other stakeholders.

Recruitment consultant has become the most important constituent of a particular organization. The reason is that they perform the job of hiring candidates for the business. So in order to keep your recruitment consultants motivated, you can use various ways. It will not be fruitful for a particular sector, but for the whole organization. You can motivate recruitment consultants with the help of monetary as well as non-monetary benefits. 10 ways to get recruitment consultants motivated are discussed as follows:

Monetary Benefits: It is considered to be the most important factor to motivate recruitment consultants. First of all, you should integrate monetary benefits with their hiring activities. You can offer extra fees and bonuses, if they search out talented executives for the organization. This would greatly affect the activities of a recruitment agency and they will surely be motivated to work for the company on a long term basis.

Corporate benefits: You can also offer corporate benefits for the recruitment consultants. You can arrange long-term contracts with reliable recruitment consultants. This will really bring positive results.

The sense of responsibility: You should designate different responsibilities for the agency. You can do this by increasing their stake in the organization. When they know their stake and recognize their sense of responsibility, they would definitely be motivated for the organization.

Goal Setting: It is really important to set goals for the agency. If you want that they work swiftly, then you must set goals. In addition, you can also check the performance of consultants with the help of goal setting.

Hone skills: If you want to motivate recruitment consultant, then you should conduct training sessions to hone their skills. You can also use Job fairs in this regard. It would definitely be a good motivational factor.

Benchmark Competition: You can also motivate with the help of benchmark competition. You can organize competitions and provide them suitable access to the candidate pool.

Recognize High Achiever: It is one of the most important motivational factors. You should recognize consultants who are performing their jobs efficiently. This will not only motivate them, but also other ones who are trying to be a high achiever and get recognized.

Help the Recruiter: Never leave consultants alone to perform all tasks. Instead, you should help recruiter regarding all hiring matters. Guide them properly and convey your expectations regarding a particular job.

Continual Feedback: It is really a useful to motivate recruitment consultants. You should know the importance of this tool to use it carefully; as excess of it would not be feasible. You should encourage recruitment consultants with the help of continual feedback.

Value: You should value your recruitment consultants to keep them motivated. If you value your consultants, they will value you in return. This means that it is a two-way process and you should use extensive motivational factors to enjoy long-term benefits. We hope that 10 tips to get recruitment consultants motivated have clarified most of your doubts.

How to Brand Yourself as a Professional Recruitment Consultant/Recruiter

Many recruitment consultants/recruiters who are working for a recruitment agency or working for themselves had never thought that self-branding is very important in their ultimate success or failure in the industry.

When I was talking to many consultants and owners or the recruitment industry,I always ask them 2 basic questions that they are not able to answer, these are the 2 questions:

1)      If I am the client, why should I give you the business?

2)      If I am the client, why should I give you the business exclusively?

For many recruitment consultants/recruiters, question number 1 is already quite tough to answer, some of them who are more experience will be able to answer the first one but when it comes to questions 2.

Many of the really do not know how to answer that question at all!

If you are not even able to answer the 2 questions above, how do you expect people to give you the business and sales?

It just does not work in real life, you can continue to do cold calling via telemarketing, email marketing, social media marketing and other available techniques but at the end of the route you will still hit the WALL and the same question will goes back to you….

WHY SHOULD THE CLIENT GIVE YOU THE BUSINESS?
Part of the answer is related to Self-Branding, which is to say how the clients perceive you to be, what you are and what can you do. You see, the keyword is “PERCEIVE.”

It may not be a real thing but how the other people think of what you are.

If it is for good, then it will be great but what happens if the self-branding is on the negative side and you do not even know about it, would it be very sad to know that the client perceive things that you are not into it and you do not know why this is happening?

My friend, in real life, it is always happening everywhere especially if you are not strong in your self-branding.

Let me ask you a very straight question, did the company you are with now tells you how to brand yourself and position yourself in such a way that you are special, unique and one of the kind and not just another recruitment consultant out there?

Well I dare to say over 95% of the people out there will tell you the following steps:
1)      Find the client and get the job orders
2)      Find the right candidate and forward them to the clients
3)      Close case and hit your target (KPI)
Err….excuse me…where is the branding? It seems that it is not even there at all…
Yes, it is totally not in the equation at all, they will not ask you to brand themselves because the company is the brand, but do you know that YOU are also a BRAND by itself and you are not even making any effort branding it?

Ask yourself this important question:

If you have a great brand do you think your clients and candidate will follow you wherever you go?

The answer is a definite YES!
Well, apparently we seem to have answered part of the 2 questions which was asked above, isn’t it?

Here are some proven methods that you can do to start branding to another higher level:


1)      Play the level you want to play – That is to say that you choose what type to clients and candidates to serve, not the other way around. Do not attempt to take all the clients who are available and choose what kind of candidates you want to recommend.

2)      Your Niche – If you perceive as one of those consultants out there, you will be treated like anyone of them, when you are positioned as one of them, you will end up like one of them. Choose and focus on the industry, function, category and level you want to play and able to play. Do not attempt to enter an area which you are not familiar or un-comfortable, you will not go very far on that.

3)      Act like a champion – Regardless whether you are meeting a client, wear like a winner, talk like a winner and think like a winner, eventually your habit will make you to become a real winner.

4)      Market Presence – Get your own website, your own domain name if possible then put your picture, information and everything people need to know to let them know you exist. Make your own facebook fan page, Twitter, Linkedin,etc…

5)      Blogging – Talk and write about things in your industry that showcase that you are a professional and expert in what you are doing, remember that you must always give something before you get something in return.

6)      Finding your identity – Once you have position yourself on what people what to perceive you, brand it and let people knows who you are.

For example, when someone comes to my website @ www.dougleschan.com they will automatically see me as  SEO Master Shifu and when they visited my website long enough and more frequently enough and when they think of SEO master or even SEO coach, next time, they will automatically relate to- >  Dougles Chan…that is how powerful branding is!

7)      Search Engine – Well once you started to brand yourself, put some effort in branding your own website in the optimisation part and there will be more people knowing who you are and what you do.

Do you know that some clients and candidates “Google” you when they make some contact in Linkedin, email or other social media with you? If your name is not even in “Google” it shows what “level” of branding you are at….

If you were to search The SEO Coach or SEO coaching, you will notice that my website is at the top page of the local Google search page and also the first page of Google International. That shows the level of “branding” it has on “SEO coach” itself.

Branding is a long term effort and the process will be pretty much tedious and bumpy but you will need to put some effort every single day to ensure it is working.

Happy Branding….

A recruitment article by Dougles Chan - A 15 years experienced top SEO consultant and SEO experts that specialised in Search Engine Optimisation, provides quality SEO services in Singapore. An author of 8 books and having 25 years in business and SEO hands-on experiences in SEO services and SEO Consulting in Singapore, London, NJ, Dubai, Los Angeles, Philadelphia and New York. More information, check here.

The Chatbot Factory

Overview

The Chatbot Factory est une startup technologique spécialisée dans la conception, le développement et le déploiement de chatbots et les algorithmes basés sur l’intelligence artificielle. Notre technologie propriétaire permet la gestion, l'automatisation et la contextualisation des conversations en langage naturel, associant sources de données multiples et intelligence artificielle. Nous intervenons sur des problématiques B2B (automatisation des procédures internes, Helpdesk et assistance, outils collaboratifs) ou B2C (recommandations de produits, opérations de promotion, qualification niveau 1 et SAV, dispositifs de communication personnalisés, …). Nos clients, Aviva, Publicis, Groupe BNP Paribas, Groupe Auchan, ...

Website

http://www.thechatbotfactory.com

Industry

Marketing and Advertising

Company size

11-50 employees

Type

Privately Held

Founded

2016

Specialties

applications conversationnelles, chatbots, bots de messagerie, natural language processing (NLP), and intelligence artificielle

I Just Want To Talk To A Human!

The digital revolution, as it applies to customer service, means that companies are using chatbots, interactive voice response systems (IVRs), robocalls and more to communicate with their customers. The intention is that customers will get answers faster, and it will be easier than waiting for a live person to take care of them. But, according to a recent survey by Usabilla, which helps its clients get customer feedback, more than half of customers (55%) prefer talking to a human on the phone. I’ve seen research that could debate these numbers, but that doesn’t mean they don’t tell a good story. So, even if these numbers don’t apply to your type of business, the story that they tell does. That story is simple. Customers want a quick and easy way to get customer support, regardless of how they get it.

Here are some of the key findings of the survey with a few of my comments:

55% of customers prefer speaking to a human customer service agent on the phone. This is a powerful statistic in that one might think more than half prefer not to have digital interaction, but we can look at this from the other direction and state that nearly half (45%) of customers are willing to use alternative channels to interact with companies, thereby avoiding human contact. The gist of this is that a majority has not yet embraced these newer alternative methods to get customer support. But, compare this to just a year or two ago and you’ll see the trend is moving toward digital.
54% of customers surveyed said they would always choose a chatbot over a human customer service rep if it saved them 10 minutes. This supports my comment about the first statistic. Customers will use the technology – and even embrace it – if it saves them time. That number will increase as more and more people get comfortable with the technology.

When faced with the dreaded phone-tree, 73% of customers skip the robocall, often pressing “0” to reach a human first. The phone tree, as in “push 1 for this, 2 for that and 3 for something else" is antiquated compared to IVRs and other technologies. Who wants to listen to all of those options? It’s so much easier and less frustrating to push “0” and get an operator.

40% of customers want better training for the customer service reps, and 31% want faster service. While many customers want to have a phone conversation with a live customer service rep, a good percentage of them feel there is room for improvement. A negative experience can be summed up with another statistic from the report. Eighty-two percent of customers say that just one poor experience will decrease the likelihood that they will recommend the brand to others. That means you get one shot, so make it count.

74% of customers report that a “High Customer Effort Score” (meaning it’s hard to do business with the company) would stop them from doing business with the company again because of the bad experience. It doesn’t matter if it’s over the phone or via newer technology, an experience that has friction is a recipe for losing a customer, especially when it is tied to customer service. Is it hard for your customers to reach a human representative? And when they do, is it a good experience? How much time does it take? How many times is the customer transferred? How many times do they have to repeat the same information? You get the idea. Avoid friction. Be easy and convenient. As mentioned above, you get one shot, so make it count.

The Usabilla survey focused on phone support; specifically, the difficulty of using the phone to get to a human. Do not confuse this with the trend toward the acceptance of self-service options. Going to a website to find answers to frequently asked questions is a starting point for many customers. And, customers love how-to videos that answer their questions, show them how to best use products and walk them through setup and other processes. Just remember, that with all these technologies, the human backup is crucial. If a customer could quickly and easily navigate through a phone-tree or didn’t mind talking to a computer because the experience was similar to talking to a human, we wouldn’t see the same results in the Usabilla survey. Technology must improve and save the customer time and effort. Until that happens, don’t expect the phone – and the desire to talk to a live human – to disappear in the foreseeable future.

Marketing Teams Need Strategy Too

Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This latest addition to the marketing lexicon refers to the idea that you have mere nanoseconds to capture your audience’s attention. However, for all the trends and buzzwords, the best marketers know the real not-so-secret sauce behind breakthrough campaigns.

Combining creative and data is essential to campaign success — but it all starts with vision and strategy.
This is especially true today because more is required of marketing teams than ever before. And since marketers are moving extremely fast — beholden to dates that they have little control over, like the launch of a new product — most marketing teams live in chaos. That makes them reactive. Really reactive.

I know this because I spoke with hundreds of marketers as we prepared to launch Aha! for Marketing — a new product we released this week. It is purpose-built for setting strategy, building visual marketing plans, and reporting on program results.

Before we launched Aha! for Marketing, I wanted to really understand the struggles that marketing teams are facing. I wanted to focus on what they need in order to deliver those brilliant campaigns and also be happier at work. Almost all of the conversations had one common thread.

Marketing teams are passionate about using their own creativity to power the growth of the business.
This made sense — marketers are always among the most creative people in any organization. Yet I was amazed at how many are working without a clear strategy.

If you are a marketer nodding your head in agreement, I will tell you the same thing I told those other teams I spoke with: In order to help drive the business, you need to be clear on where you are going and why. In other words, it is time to get out of react mode and start with a goal-first approach.

Here is how I suggest you should approach strategy as a marketing team:

Set goals and initiatives
Everything starts with objectives. So, get clear on what you want to achieve by setting goals that are actionable, measurable, and support the overall direction of the company. Then establish the initiatives (the major areas of work) that will help you successfully achieve those goals. These initiatives should be time-bound to hold you accountable for getting the work done.

Research the market
Do you really know your audience? You cannot craft and share a meaningful message unless you know who you are speaking to. Do a market analysis — research your target market to understand who will get the most value from your product or service. Then document this information in a place that the whole team can access, whether it is a simple one-page note or broken out into detailed customer personas and competitive landscape analysis.

Know the benefits
Once you understand the market, you can create messages that will really resonate. This starts with crafting your positioning strategy and clearly articulating the benefits of your product or service. To get going, you can use a simple formula like this: (This group of users) have (this specific problem), which (your company/product) uniquely solves/makes possible by providing (this value).

Define the channels
Now that you have the right messaging, you need to distribute it through the right channels. From your research, you will already know the channels your customers frequent and trust — focus on those first. Then, explore new areas for promotion and placement. Be sure to define what success will look like and set performance targets, so you can continuously monitor whether those channels are delivering a solid ROI.

Prioritize work based on what matters
You can be incredibly busy — but activity is not the same as achievement. When you stop reacting and start assessing what comes next based on your goals, you will be able to better prioritize your tasks. As new ideas and requests pop up, weigh each one against your strategy. This will bring objectivity to the planning process and ensure you are pursuing strategic marketing activities.

Strategy is the first step towards creating breakthrough programs that will have a real impact on the business.
You need strategy — clear goals, deep research, and the courage to act upon what you learn. The word strategy might not be a magic buzzword, but getting strategic is the best way to achieve the results that will make you and the company proud.