YouTube is one Digital Marketing channel where you can market your products and services. Now that Google owns YouTube, you can also use YouTube for link building and Search Engine Optimization (SEO).
Here are some tips that you can use in using YouTube for marketing:
There is an About section on your YouTube page where you can write about your business. This is where you can put important information about your company. It is also possible to include links to your Digital Marketing accounts.
You can also categorize your videos into different sections like "Our Fans" or "Product Demonstrations." Creating playlists also has a similar function and helps users watch all your related videos without pausing.
You can also ask viewers to like your video, comment and subscribe to your channel. You can put this request in the description of your videos or explicitly say it in your videos.
Try to have visual consistency among all your videos so that viewers can easily recognize a video as one of yours. It can be a similar background, using the same typography or the same voiceover. You can also have the same presenter or actor for all your videos. Make sure it is somebody quite charming and engaging. If you are comfortable on camera, then you can star in the videos yourself.
You can create “how to” videos or videos that showcases the unique feature of your products and services. You can also aim to create videos that you intend to go viral. These are usually humorous or clever videos that people want to “like” and share with their friends.
Here are some tips that you can use in using YouTube for marketing:
1. Create a YouTube channel.
The first step in using YouTube for marketing is to create a channel. This is where you can upload your videos. You have to make sure that your username reflects your brand.There is an About section on your YouTube page where you can write about your business. This is where you can put important information about your company. It is also possible to include links to your Digital Marketing accounts.
You can also categorize your videos into different sections like "Our Fans" or "Product Demonstrations." Creating playlists also has a similar function and helps users watch all your related videos without pausing.
2. Invest time in connecting with the other members of the YouTube community.
Place a comment on videos that are relevant to your business and always include the link to your YouTube channel or website in your comments. This will increase the traffic to your website and your channel. Try to reply to any questions and interesting comments from other users.You can also ask viewers to like your video, comment and subscribe to your channel. You can put this request in the description of your videos or explicitly say it in your videos.
3. Always focus on brand recognition.
Making YouTube videos can increase brand recognition. But, if you want to reap these benefits, you have to include your company name or logo at the beginning or end of the video.Try to have visual consistency among all your videos so that viewers can easily recognize a video as one of yours. It can be a similar background, using the same typography or the same voiceover. You can also have the same presenter or actor for all your videos. Make sure it is somebody quite charming and engaging. If you are comfortable on camera, then you can star in the videos yourself.
4. Use the right keywords.
You have to use the right keywords in formulating your video title and description. Ask yourself, what do customers type on YouTube to find products similar to mine? If you are selling ladies’ bags, make sure to include that in your YouTube video title. You have to make sure that your content is related to your title. Write titles that catch people’s attention. Do not just put “New Product by Company X” when you can put "Awesome Product that Would Change Your Life – Company X." The latter is more interesting and will get a higher number of clicks.5. Create valuable content.
To effectively use YouTube to market your products and services, you have to create content that showcases your products and services. But, you have to create a video that piques the interest of your potential customers. Your videos must be engaging and interesting.You can create “how to” videos or videos that showcases the unique feature of your products and services. You can also aim to create videos that you intend to go viral. These are usually humorous or clever videos that people want to “like” and share with their friends.
6. Post videos regularly.
If you are serious about using YouTube for your business, you have to post videos regularly. This will keep your customers and potential customers updated. Think of the videos on your YouTube channel as if they were shows on a TV channel. TV shows have a regular schedule that people know, so they can tune in when their favorite shows are on. Make sure that people know the schedule when you upload new videos so they can log on to YouTube when that happens. You can also simply invite them to subscribe to your channel so that they get notified when you have new videos out.
An article by Dougles Chan - The Recruitment Guru. A Recruitment Agency
& Staffing Agency Business Coach. Author of 8 books. 25 years in business
coaching in recruitment and staffing agencies. Training recruitment business
owners in Singapore, USA, UK, and Australia. He specialized business, sales,
marketing, digital marketing, 360 recruitment process, SEO services, SEM, and
social media recruiting. For 121 recruitment coaching, kindly check here.
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