Many recruitment consultants are using Linkedin and Facebook for search clients and today I would like to touch base on how Twitter can really help a recruitment consultant to hunt and look for new clients effectively.
Twitter is a micro-blog of Facebook itself and it is can be very targeted if you know what you are doing. I can target all the Managing Director in Singapore or even CEO in Singapore if you know how to do it. Of course, if you want to target human resource personnel, it also can be done. The question is you must know how to do it.
The main advantage of Twitter is that it is under-utilized in Singapore and many people are not even on Twitter yet, not even heard about it. However interestingly some high flyers are using it for their own personal expression platform. Imagine if you are the only recruitment consultant to approach them and you will have no competition at all!
That will be very very very interesting.
If you are a consultant and had been cold-calling to potential clients, I am sure you had faced plenty of rejection straight to the face and usually it feels damn lousy after the rejection. With Twitter, you can add the potential clients as a follower and in turn they may add you as a follower too. Even if they do not add you as a follower, you can actually mention them in the tweet and they will receive the message in their twitter account.
If they were to accept you as a follower, you can send them a direct message and start to build a relationship from there. Some will approach them directly and ask for “job order” but some are smarter to build a basic relationship first. That will be a better approach.
Anyhow, once you established yourself as a reliable follower, you will get more people of that same level and it can more opportunities can be created from there.
Here’s the fun part – People said that Twitter needs to be managed and it takes a lot of effort to search for the right client, then they are VERY WRONG, in the course of my training to the consultants, I had shown them some software available so that they can AUTOMATE the entire process of Tweeting!
The Entire Process of Tweeting can be actually AUTOMATED!
Searching for people with certain keywords, such as, HR, Senior HR, HR Manager, MD, CEO,etc….it is up to your imagination.
Adding them as your followers
Mentioning them in your timeline
Sending them a direct message
Tweeting general topics
Can you imagine you have thousands of TARGETED followers, not just clients but potential candidates? The possibilities are endless! I have found many great clients and candidates from this platform itself using this platform, the market is still considered very raw, you should look into it if you want to have an edge in your search for clients.
Happy Tweeting!
An article by Dougles Chan - The Recruitment Guru. A Business Coach that specialized on coaching recruitment agencies & Staffing Agencies. Author of 8 books. 25 years in business coaching in recruitment and staffing agencies. Training recruitment business owners in Singapore, USA, UK, and Australia. He specialized business, sales, marketing, digital marketing, 360 recruitment process, SEO, SEM, and social media recruiting. For 121 recruitment coaching, kindly check here.
Twitter is a micro-blog of Facebook itself and it is can be very targeted if you know what you are doing. I can target all the Managing Director in Singapore or even CEO in Singapore if you know how to do it. Of course, if you want to target human resource personnel, it also can be done. The question is you must know how to do it.
The main advantage of Twitter is that it is under-utilized in Singapore and many people are not even on Twitter yet, not even heard about it. However interestingly some high flyers are using it for their own personal expression platform. Imagine if you are the only recruitment consultant to approach them and you will have no competition at all!
That will be very very very interesting.
If you are a consultant and had been cold-calling to potential clients, I am sure you had faced plenty of rejection straight to the face and usually it feels damn lousy after the rejection. With Twitter, you can add the potential clients as a follower and in turn they may add you as a follower too. Even if they do not add you as a follower, you can actually mention them in the tweet and they will receive the message in their twitter account.
If they were to accept you as a follower, you can send them a direct message and start to build a relationship from there. Some will approach them directly and ask for “job order” but some are smarter to build a basic relationship first. That will be a better approach.
Anyhow, once you established yourself as a reliable follower, you will get more people of that same level and it can more opportunities can be created from there.
Here’s the fun part – People said that Twitter needs to be managed and it takes a lot of effort to search for the right client, then they are VERY WRONG, in the course of my training to the consultants, I had shown them some software available so that they can AUTOMATE the entire process of Tweeting!
The Entire Process of Tweeting can be actually AUTOMATED!
Searching for people with certain keywords, such as, HR, Senior HR, HR Manager, MD, CEO,etc….it is up to your imagination.
Adding them as your followers
Mentioning them in your timeline
Sending them a direct message
Tweeting general topics
Can you imagine you have thousands of TARGETED followers, not just clients but potential candidates? The possibilities are endless! I have found many great clients and candidates from this platform itself using this platform, the market is still considered very raw, you should look into it if you want to have an edge in your search for clients.
Happy Tweeting!
An article by Dougles Chan - The Recruitment Guru. A Business Coach that specialized on coaching recruitment agencies & Staffing Agencies. Author of 8 books. 25 years in business coaching in recruitment and staffing agencies. Training recruitment business owners in Singapore, USA, UK, and Australia. He specialized business, sales, marketing, digital marketing, 360 recruitment process, SEO, SEM, and social media recruiting. For 121 recruitment coaching, kindly check here.
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