An Introduction to Paint Protection Film For Cars and Trucks

Twenty years ago, clear coat car paint protection was all the rage. Clear coat for cars promised to end paint damage from road debris and leave cars looking new year after year. The problem was that when the clear coat got a nick or a scratch, it looked nearly as bad as damage to the paint itself. Repairing extensive clear coat damage was just as time consuming and expensive as repairing the paint job itself. Clear coat offered a degree of protection, but nowhere near what was promised. These days there's something new on the market that fulfills many of the broken promises made by clear coat: Clear Paint Protection Film.

Paint protection film is the latest evolution in the automotive paint world. It's been around for a few years, but just lately has it caught on to the masses. Though not a perfect solution to all problems paint related, it's the best thing on the market and should be considered by anyone looking to protect an expensive paint job.

Paint protection film is made out of a thin thermoplastic urethane. Anyone familiar with do-it-yourself window tinting film should have a good idea of what paint protection film is since the two are nearly identical. Window tinting is of course tinted and paint protection film transparent.
The film comes in sheets or rolls. Several companies are now producing custom protective film pre-cut to fit a particular vehicle. This is a wonderful innovation and saves time in the cutting process, which can be very tedious for amateurs.

Recently, custom paint protection film shops have become very popular. Though the film can be applied by anyone with patience and some skill, the best results will be obtained by a professional service. These shops have the facilities to apply the clear film in a clean environment, which is critical. Any dust, dirt, pollen etc. on the paint when the film is applied will be trapped there until the film is removed. Most do-it-yourself people just don't have the necessary facilities to do that. Even clean garages contain dust and must be draped with plastic sheeting to achieve anything near the required conditions for a clean environment.

Although car protection film is not armor plating and can sustain the same nicks and abrasions that a clear coat paint job is vulnerable to, it isn't permanent. When the film becomes damaged, it can easily be removed without damaging the paint and new film applied. This is much cheaper than trying to repair damaged clear coating or paint.

An article by Dougles Chan - The Recruitment Guru, staffing agency coach. Author of 8 books. 25 years in business coaching in recruitment and staffing agencies. Training recruitment business owners in Singapore, USA, UK, and Australia. He specialized in business, sales, marketing, digital marketing, 360 recruitment process, SEO Services, SEM, and social media recruiting. For 121 staffing agency coaching, kindly check here.

How to Brand a Recruitment Company.

It is extremely important that any recruitment company needs to brand themselves aggressively because the competition is extremely stiff out there. If you are not able to position your recruitment company to a level higher than your competitors, the possibility of losing your existing clients will be very high, and in addition, the fact is that the potential new clients will NEVER bother to entertain you at all if you do not have a certain brand.

Here is the key factor why branding is extremely important to your recruitment company –

The better the branding of your company, the higher the level of your client and the more sales figures you will have.

To brand your company you will need to do the following:

1) Have a simple, yet carefully designed logo.

2) Have a great website that is designed by a top professional.

3) You must create a blog in your website to create constant interaction with visitors.

4) Have a LinkedIn, Facebook, and Twitter account. Generate thousands of friends and followers in the account. Constantly update your social media accounts so that it keeps the public aware that your company is always present.

5) Make your presence felt in SEO, Adwords, LinkedIn Ads, and Facebook Ads to create a dominant appearance in the market.

6) Create multiple office branches in different countries. You need not have to create a physical office, it can be a virtual office! You can even share office with recruitment companies in other countries.

7) Go for awards that make your company shine. Many awards are easily obtainable when you are able to follow some processes.

8) Ensure that your employees love your company, make sure the priority to make your staff happy is the number one goal. Make your sales target your number two priority.

9) Reduce your company reporting process to as few as possible so that everyone will feel that they are not so distant from the boss of the company.

10) Give public talks, attend events, and let the public know you exist.

11) Donate some of the company profits to charity, and don’t let people know you are doing it. This branding is within yourself and not for the public to see. This is a higher level of branding.

Branding is an expensive game and the process must be done from day one of your business. Once you have started the branding, you will need to start to put aside a percentage of funds in that area. The biggest brand will hold a firm and great market presence and will dominate the market in the long run, since branding is the easiest method to generate a lot of sales for the company.

An article by Dougles Chan - The Recruitment Guru. A business coach that specialized in recruitment agency business. Specialized on coaching recruitment agencies & Staffing Agencies. Author of 8 books. 25 years in business coaching in recruitment and staffing agencies. Training recruitment business owners in Singapore, USA, UK, and Australia. He specialized in business, sales, marketing, digital marketing, 360 recruitment process, SEO Services, SEM, and social media recruiting. For 121 staffing agency coaching, kindly check here.

6 YouTube Marketing Tips

YouTube is one Digital Marketing channel where you can market your products and services. Now that Google owns YouTube, you can also use YouTube for link building and Search Engine Optimization (SEO).
Here are some tips that you can use in using YouTube for marketing:

1. Create a YouTube channel.

The first step in using YouTube for marketing is to create a channel. This is where you can upload your videos. You have to make sure that your username reflects your brand.
There is an About section on your YouTube page where you can write about your business. This is where you can put important information about your company. It is also possible to include links to your Digital Marketing accounts.
You can also categorize your videos into different sections like "Our Fans" or "Product Demonstrations." Creating playlists also has a similar function and helps users watch all your related videos without pausing.

2. Invest time in connecting with the other members of the YouTube community.

Place a comment on videos that are relevant to your business and always include the link to your YouTube channel or website in your comments. This will increase the traffic to your website and your channel. Try to reply to any questions and interesting comments from other users.
You can also ask viewers to like your video, comment and subscribe to your channel. You can put this request in the description of your videos or explicitly say it in your videos.

3. Always focus on brand recognition.

Making YouTube videos can increase brand recognition. But, if you want to reap these benefits, you have to include your company name or logo at the beginning or end of the video.
Try to have visual consistency among all your videos so that viewers can easily recognize a video as one of yours. It can be a similar background, using the same typography or the same voiceover. You can also have the same presenter or actor for all your videos. Make sure it is somebody quite charming and engaging. If you are comfortable on camera, then you can star in the videos yourself.

4. Use the right keywords.

You have to use the right keywords in formulating your video title and description. Ask yourself, what do customers type on YouTube to find products similar to mine? If you are selling ladies’ bags, make sure to include that in your YouTube video title. You have to make sure that your content is related to your title. Write titles that catch people’s attention. Do not just put “New Product by Company X” when you can put "Awesome Product that Would Change Your Life – Company X." The latter is more interesting and will get a higher number of clicks.

5. Create valuable content.

To effectively use YouTube to market your products and services, you have to create content that showcases your products and services. But, you have to create a video that piques the interest of your potential customers. Your videos must be engaging and interesting.
You can create “how to” videos or videos that showcases the unique feature of your products and services. You can also aim to create videos that you intend to go viral. These are usually humorous or clever videos that people want to “like” and share with their friends.

6. Post videos regularly.

If you are serious about using YouTube for your business, you have to post videos regularly. This will keep your customers and potential customers updated. Think of the videos on your YouTube channel as if they were shows on a TV channel. TV shows have a regular schedule that people know, so they can tune in when their favorite shows are on. Make sure that people know the schedule when you upload new videos so they can log on to YouTube when that happens. You can also simply invite them to subscribe to your channel so that they get notified when you have new videos out.

An article by Dougles Chan - The Recruitment Guru. A Recruitment Agency & Staffing Agency Business Coach. Author of 8 books. 25 years in business coaching in recruitment and staffing agencies. Training recruitment business owners in Singapore, USA, UK, and Australia. He specialized business, sales, marketing, digital marketing, 360 recruitment process, SEO services, SEM, and social media recruiting. For 121 recruitment coaching, kindly check here.

7 Snapchat Quick Marketing Tactics

Snapchat used to just be another photo and video sharing mobile application. Many people did not quite understand what made it better or more different than Instagram and Twitter that have similar functions. It seems to even be a more stripped down version of those apps and has limited capabilities. However, with more than 100 million users with an account on the app sharing 400 million snaps every day, Snapchat is a Digital Marketing dark horse.

There is a limit on how long a photo or video can be viewed by an account's followers. This was its original selling point, so users can share a post that their friends will only see for a short time. It can be for mere seconds, and it will not be seen again by the receiver. In essence, your message self-destructs. This poses a challenge for marketers, but they can also use it to their advantage if they know the following:

1. Create a Snapchat account.

As with your other Digital Marketing accounts, you have to download the app and create an account. Follow the previously mentioned guidelines for usernames and profile photos.

2. Know your audience.

3. Do not feel constrained by the time limit.

You can look at the time limit as an opportunity to give teasers or short previews. Sometimes, people become more interested in a product if you do not give a lot of information about it right away. This creates buzz and speculation that will make people even more excited about what you will announce later on.

What marketers have to understand is that most of the content on all Digital Marketing sites are viewed by users in five seconds or less, making them not any different from the experience of using Snapchat. It is also similar to the experience of passing a billboard on a fast moving highway or flipping to a TV channel and catching a few seconds of a commercial. However, the difference lies in not being able to find the content again while users can look back at old Tweets and Facebook timelines, so make sure that your posts are all memorable and easy to digest.

Take a cue from how other brands use Snapchat for advertising and think of many creative ways to use it for marketing. It is good to work with the time limit to create a sense of urgency so that customers will go and purchase the product immediately before it is too late.

4. Engage with your followers.

5. Share exclusive, private content.

Snaps cannot be seen by people who are not following your account. So, your customers will feel special every time you deliver content that other people will not be able to see. It is more personal and intimate, which makes you connect better with customers.

You can also share promo codes or announcements about flash sales on Snapchat. That makes your users feel rewarded for following you on the app.

Similarly, you can bring people behind the scenes and let them see you at work - developing and delivering your products. This makes your customers feel like they are part of the company, too, in some way.

6. Find influencers you can partner with.

Find influencers like celebrities or Digital Marketing stars who can promote your brand on Snapchat. They should have millions of followers and have an image that is related and relevant to your brand. You can ask them to post snaps while using your product or in your store.

7. Use Snapchat’s advertising features.

As part of Snapchat's push to monetize the app, they are now allowing brands to use ad options. The first one is "Live Stories." Users can share photos, and videos of an event live, so you can have a collection of snaps from different users who are present at a live event. For example, if there is a concert, then different people can show themselves, show the acts playing, or show the crowd to their friends via the app.

By looking at all the snaps together, users can get an idea about what is going on. In a way, they can also enjoy the event or even go there at that moment to catch the rest of it in person.  Companies can pay for a 10-second spot to advertise in a live story. It is better if the live story is related to their business or sponsored by them.

Take note that “Brand Story” is no longer offered by Snapchat. It is similar to sponsored ads on Twitter or Facebook where users can see ads from accounts that they are not following. Live Story is for people who are following the story while Discover is for people following the publisher’s account.

Snapchat can be an intimidating and difficult to understand app at first, but once you integrate it into a concrete marketing plan, it can generate a lot of leads for you. Its brilliance lies in its simple and straightforward nature. It also fills the gap, which is missing in other Digital Marketing platforms.

An article by Dougles Chan - The Recruitment Guru. A Business Coach that specialized on coaching recruitment agencies & Staffing Agencies. Author of 8 books. 25 years in business coaching in recruitment and staffing agencies. Training recruitment business owners in Singapore, USA, UK, and Australia. He specialized business, sales, marketing, digital marketing, 360 recruitment process, SEO Services, SEM, and social media recruiting. For 121 staffing agency coaching, kindly check here.

7 Blogging Tips for Marketing

Back in the day, blogs are mostly used to express personal feelings and musings. These days, it is a very effective tool to generate traffic for a website.
Using blogs for your business has many benefits:

1. Setting up a business blog will help drive traffic to your website.

Of course, everyone wants to have more website visitors. So, how does blog drive traffic to your site? Well, it is pretty simple. Your website probably does not have many pages, and its content is not updated very frequently. Blogs solve both problems.
Every time you post a blog entry, it is considered as an additional indexed page on your website. It is a cue to search engines such as Google, Bing, and Yahoo that you have an active website. This is the reason why having a blog will help put you on page 1 of the search engines. And, if you are on page 1 for the keywords in your niche, it means that you will generate more traffic to your site.
For example, if you have an online dating site, adding blog entries about online dating may help put you on the number 1 spot of Google Search Results page when a client type in "online dating."

2. Setting up a business blog helps convert traffic into leads.

You can generate leads through your website by adding call to action buttons like free fact sheets, free ebooks, free trials, and free webinars. People love free downloadables that are helpful and useful to them. These can serve as free trials or act as supplements to your product or service. Doing so will entice customers to avail of your products and understand better what they can gain from patronizing your business.

3. Blogs help establish authority.

Writing good articles about your industry will help you establish your authority in that particular industry. You can share insights that you have gained throughout your experience in the industry and even give people advice or tips. Come out with good quality content that is informative.
Here are some tips that you can use in using blogs to promote and market your product:

4. Build a strong foundation for your blog.

If you want your blog to be the center of your marketing plan, you have to make sure that your blog is built on a strong foundation.
You have to make sure that you have your URL. Do not use free hosting options such as WordPress or Blogger. It is best to go for a self-hosted blog that WordPress offers. You also need to incorporate your blog into your main company website.

5. Get to know your audience.

Before you start writing your blog, you have to know the people who will blog your blog. To do this, you have to create marketing personas. If you are targeting different and distinct audiences, it is important to create different marketing personas. It is also important to create more than one blog to cater to different audiences.

6. Develop a strong marketing plan.

If you are going to walk down the content marketing road, you have to start planning your marketing events for the year. This will make it easier for you to determine what to blog about. You have to write about Tradeshows and conferences that your company will take part of. You need to plan your content carefully.

7. Make sure that your blog content reflects your brand and your company.

You have to make sure that it is easy for readers to associate the blog content with your product, brand, or company.
It is also important to break down your content into bullet points. This will make it easier for your readers to process information.

a. Write about the big 7.

You have to take advantage of the big seven content strategies:

• Promote your services and products.
• You need to position yourself as an industry expert.
• Announce launches or new products.
• Share amazing and flattering stories about your products, your brand, and your company.
• You need to write content that answers frequently asked questions about your product.
• You need to create blog posts about your accomplishments and milestones.
• You also need to write about job openings in your company.
• Plant keywords into your blog post.

As mentioned earlier in this part, blog posts can help you with Search Engine Optimization or SEO. If you are targeting certain keywords in your niche, you have to strategically place those keywords on your blog post.

b. Link your blog post to other blogs.

When you see a blog that you find interesting, comment on that post and make sure to post backlinks to your blog or your website. This is one way to improve your site or blog traffic.

c. Integrate your blog with your other social networking accounts.

You need to link your blog to your other accounts such as Twitter and Facebook. Post a link to your blog on your Facebook account or tweet about it.
Creating and maintaining blogs is one of the cheapest ways to promote your product and improve your online presence. It is also a great way to share your stories and your ideas.

An article by Dougles Chan - The Recruitment Guru. A Business Coach that specialized on coaching recruitment agencies & Staffing Agencies. Author of 8 books. 25 years in business coaching in recruitment and staffing agencies. Training recruitment business owners in Singapore, USA, UK, and Australia. He specialized business, sales, marketing, digital marketing, 360 recruitment process, SEO Services, SEM, and social media recruiting. For 121 staffing agency coaching, kindly check here.

10 Steps to Digital Marketing Automation

Digital marketing is heavily integrated with sales it is the ongoing relationship between a brand and prospect (customer).

Without marketing companies wouldn’t be in a position to distribute their products or rather introduce their product to the consumer.

An article by Dougles Chan - The Recruitment Guru. A Business Coach that specialized on coaching recruitment agencies & Staffing Agencies. Author of 8 books. 25 years in business coaching in recruitment and staffing agencies. Training recruitment business owners in Singapore, USA, UK, and Australia. He specialized business, sales, marketing, digital marketing, 360 recruitment process, SEO Services, SEM, and social media recruiting. For 121 recruitment agency coaching, kindly check here.

It is through marketing that marketing automation comes in, as it is software whose primary objective is to ensure marketing actions automation.

The Automation of repetitive tasks by many marketing departments such as social media, website action, and email handling.

These tasks are made more accessible by the marketing automation technology.
Companies can buy and sell through different tactics with the help of the software by the use of specialized content that can convert prospects into delighted customers.

Companies can generate significant revenue through marketing automation, thus ensuring outstanding return on investment.

Marketing automation is not a simple marketing initiative to execute neither is it impossible.
Just like growing a plant you need to prepare the fertile land, acquire the seeds and plant and lastly water the seed so that I might evolve into a blooming plant.

Like nurturing a plant that’s how useful marketing automation should look like because at the end of the day your objective is to nurture leads that would produce paying customers.
However, in reality, marketing automation is nowadays considered as a buzz-word as marketers integrate marketing automation with the impression that all marketing tools which are essential for growth like those that generate leads.

Marketers are left with complicated tools for automation with this misconception but without solutions in the first place that will enable generation of new points.
It is not a lasting solution instead of a quick fix as it doesn’t create a conducive environment for lasting relationships with prospective customers.

Using the plant analogy, it's like trying to make your plants grow faster by the use of artificial enhancers or chemicals. Indeed, it is okay or rather a quick fix, but the process doesn’t offer long-term success or set you up for future.

10 STEPS FOR DIGITAL MARKETING AUTOMATION
An array of business optimization can be driven by marketing automation, but it can as well be overwhelming to your users when you adopt them all at-a-go to launch which in turn enable process changes.
That’s why marketers find it easier to begin with a few primary features and expand into sophistication in time. You can decide to make partial implementation of the software on a given timeline like a year as you gradually increase the effectiveness and efficiencies of other options of marketing automation installation. Marketing automation has multiple aspects that help in determining new processes. Below are some of the best practices for marketing automation:

DEFINE YOUR PERSONA
In the past few years different channels and strategies have appeared, but that still doesn’t change marketing foundations. The deep understanding of the customer is considered as one of the vital marketing fundamentals, but it’s so unfortunate that when marketers or marketing team start the implementation of new acquisition tactics, the essential tasks tend to get lost.
The first phase of marketing automation implementation planning should be based on developing customers personas.

The emails and offers should be designed in such a way that it speaks directly to the buyer and based on their personas like customer modeled representations, research-based, pains, and their needs.
The definition of your persona process should start by asking the right questions like: who is your respondee, what are your buyers goals, which goals fuels their behavior, their level within the company and their mode of thinking and its influence towards the buyer behavior.
Answers to some of the questions can be extracted from a mix of qualitative data and quantitative data

DATA MANAGEMENT AND INTEGRATION
For the success of digital marketing is fundamental to have an effective integration and data management strategy. Having relevant and up-to-date information as you penetrate into the market, through the planning of data consistent integration into marketing automation.
Integration of marketing automation with CRM system enables sales representatives to extract from their CRM self-selected accounts in marketing automation solution.

MAP BUYERS JOURNEY FLOW BASE
On developing your ideal customers, you will uncover that each of them has a specific set of problems and needs.

Other customers are more into the price of your products while others would want to compare you with your competitors so that they may see your competitive advantage.

Thus, it is essential to develop different flows to convert your prospects into customers.
To begin, its key to defining buyers journey steps from the paying customers to recent acquired leads. The next step would involve content establishment for each of your customers to move forward along their journey.

The last step would be mapping the specified content information from each steps of the buyer. A good example would be, suppose if your buyer is an active consumer of business leadership eBooks and they're a medium-size CIO, IT enterprise.

You can start to create the buyers' route by developing an eBook but place your primary focus on leadership then end up by introducing the buyer to a specific webinar offer.
To nurture and guide the process, marketing automation set of emails can drive the campaign each phase of the way.

With the use of eBooks as the center of information and other chunks of content to flow from it such as emails and webinars can ensure the creation of targeted insights that is of importance to your customers

ROUTING AND SCORING
It improves the provision of sales leads quality and ensures the insights provided are relevant to your customers. Routing with emails isn’t allowed thus it is considered as a dynamic process. The routing process works best between integrated CRM system and market automation systems.
With that, the sales representatives would be able to manage their sales processes, and sales-ready leads would be displayed in the system.

Provision of marketing alert dates to help representatives get essential steps or suggestions to take when following up.

Maintain a positive engagement with the prospects that haven’t decided to engage in sales by delivering valuable content and offerings example webinar, articles, white papers, and events.

ATTRACT LEADS BY OFFERING GREAT VALUE
It’s becoming hard to attract or convert individuals into leads as there are a massive amount of insights that is available.  For a business to excel they must ensure that they are delivering content that is of high-value.

Whether you're offering an article, webinar or even an eBook the offer should outline buyers needs and appeal.

The benefit of marketing automation is that it enables you to scale your outreach efforts. Business is able to offer immense value to prospective leads due to their outstanding A/B testing tools.
They can provide different content types to attract to the different personas by using their resources like:

• Designing better landing pages that boost the return of investment
• Increasing conversion rates on webinars
• Developing a killer writing copy
• 
  

OBTAINING THE RIGHT INSIGHTS FOR YOUR LEADS

It is easy for marketers to collect valuable information from its leads. To pursue all leads effectively, you need to set some standards on the data collection as what you need depends on what you are asking.

The Marketers are allowed to overwhelm prospects with questions by marketing software companies, but that doesn’t imply that quantity is quality. Somewhat less is always more, thus narrowing of the facts will assist in connecting the customers with relevant offers.

This increases the chances that you will attain the required responses from your potential customers. The first step is creating a list of all the vital data that you expect from your customers.
The essential data may vary from their website details, their revenue either personal or company, the location of the company or prospect then note that to your list.

Ensure that you include all the critical information and don’t leave aside any information. Once you have established your list of attributes, the next step would be trimming it down.
In this step, you should be careful as you should leave what’s essential to enable you to score your leads and communicate with them.

A good example is payment gateways do when they offer an eBook, they only ask for information that is vital and likely to increase the conversion rate.

7. LANDING PAGE AND DATA COLLECTION

The first impression is crucial because the first page where a customer gets in contact with an organization is the landing page. It offers customers an opportunity to understand the product your offering without having to contact you.

Incorporation of hidden URLs parameters that can be used to store information that will provide metrics which you can gain insight into advertising effectiveness. Customers data is captured easily and placed in a marketing database.

SCORE YOUR LEADS
The leads are not all the same as there are some that are more vital than the others according to your sales goals and objectives.

That’s why for development of marketing automation campaigns leading scoring is quite crucial.
The process is simple and straightforward as each lead is assigned a numerical score that is seen worthy.

Within your marketing automation is where the lead scoring process takes place.
You can leave them to the CRM once you have clearly defined your business standards for ranking the leads. Your sales and marketing team can prioritize their efforts with the help of lead scoring as it is vital for scaling your business.

Your team would not be able to follow up on each lead if they have limited resources at the end of the day.

That might be considered as an ethical problem, though its essential ensure the leads that are crucial for the business bottom line.

The data that you will send to your leads vary depending with the lead scoring. Leads are likely to be low, if you don’t outline any intent of purchase. With marketing automation software, its significant interest in ensuring that communication is focused on achieving higher-intent type on insight.
The benefits of having a high lead score is that it gives an assurance on taking further action.
With that you can send your sales team to your customers either directly, in-person or through call. To measure the interactions with onboarding programs, lead scoring can be a crucial and influential attribute, as well as identification of emerging advocates. Marketing power is multiplied once you are in apposition to determine your supporters, both previous and current customers who have had a good experience with your business

All of these practices offer a comprehensive view of the functionality that can improve the marketing department dramatically and effectively.
Before this group of functionalities have never helped marketers meet and exceed their business goals until the introduction of market automation technology that has pulled all these features to your fingertips.

CAMPAIGN AUTOMATION AND PROGRAMS
They provide unique capabilities that can move prospects through repetitive marketing steps without the need of queuing, sending or manual marketing efforts.
It includes the integration of customer contacts during the process of sales by the sales executives to increases success rates and readership. It deploys message to several versions based on your database and requires a single email template which in turn leads to an increase in effectiveness and efficiency.

REPORTING AND ANALYSIS
This ensures improvements in your marketing efforts.
Due to inaccuracy and incompleteness, you might arrive at wrong conclusions and especially when you don’t have a distinct discipline on data management.

Helps in the tracking of visitors as they change into customers by a provision of crucial information which enables effective assessment of both sales and marketing.

Reporting and Analysis also help in identifying the strengths and weakness and areas in which improvements can be injected to facilitate growth.

Recruitment Training - If Your Team Is Having a Crisis of Confidence, This Will Help

Recruitment, like any kind of sales role, is the kind of environment where you are likely to see some fluctuations in your teams' performance over time. A few months when your teams are on fire can make you feel great, but then when they hit a dry month it can cause some serious anxiety. When that month turns into a longer lean stretch, you can even begin to question their abilities. Was it just a fluke that they were doing so well before? Has the market changed? How long can you accept their weaker results?

A vicious circle

Naturally, when you are full of doubt and worrying about your team and if this will affect the company's overall billings, it can change how you tackle each professional conversation and opportunity. You can find it hard to muster up your own enthusiasm that came easily when everyone was doing well. Your desperation and attitude can easily have the opposite effect on your recruitment consultants than you actually want. The next thing you know your own performance is suffering to as you become distracted not knowing where to focus first.

Why recruitment training can help

Getting some fresh recruitment training for your team can be really good ways to kick start their return to form. While you may not think it is a lack of recruitment or professional skills that are causing your problems, undertaking some professional training can help your team regain their enthusiasm. This might even give them and you a new perspective on the way that you both work together to generate even better results.

Some of the ways recruitment training can help you turn your teams lean spell around

Training can be about more than your team learning new skills and updating their industry knowledge. Here are some of the key ways that training can really benefit a recruiter going through a dip in results:

1.Spending some time reconnecting with what they do away from the pressures of their daily work can remind them about what they like about working in recruitment, and help renew enthusiasm. This can have a powerful effect, leaving them raring to get back to the office and start making positive changes.

2.Training gives them a chance to address concerns and issues with someone experienced in helping recruitment professionals, who is also independent from your company. This can give them a chance to explore the problems they might be facing freely with someone who understands your industry, but won't judge.

3.Even the most experienced and successful recruitment people don't know every good technique, and the industry is also very fast paced. Picking up some new skills or getting a fresh look at the market can be all it takes to help you enable your recruitment team to pick up those billing numbers back up again.

As a recruitment manager the important thing is to plan ahead and stop the issue before it starts having training as an important part of your teams development will minimize the number of times underperformance happens.

Recruitment Training: Why Performance Coaching Can Double Your Turnover

Recruitment training is, like any profession, a varied field. In any company there'll be someone who is naturally confident, and another who needs a bit more time to be able to tap into their full potential. If you're of the first disposition, you may think that everyone will get there in the end, it just takes some time and much needed perseverance. And, while this may well be true in the majority of recruitment consultant training situations, there are always some people who require extra assistance. There is nothing wrong with the way they do things, necessarily, but with extra help, their abilities grow rapidly and the results can be nothing less than extraordinary.

And this is where NLP - Neuro-Linguistic Programming - makes its recruitment training appearance. A relatively new technique in the UK, it's making all the difference in training for recruitment consultants; a field which is growing at a serious pace, and becoming a major employer in all the big cities.

If you're now already dubious about what NLP can do for you, let's look at the basic facts of what it tries to achieve: 1) In recruitment training, NLP aims to change the way people think about the decisions they make. It gets right to the heart of why we make certain decisions, and teaches us that changing the way we think about things can have a highly positive effect. 2) Recruitment consultant training is all about people skills, and NLP excels at helping people get the most out of what they have to offer. In someone with a lack of confidence, NLP will allow them to see where they are going wrong.

The most impressive thing about this new technique? By changing the way we look at the world, we feel more motivated. So the benefit for a recruitment training company is two-fold, actually: firstly the individual benefits both personally and professionally, and secondly, the business sees new energy which converts directly into a better working atmosphere and sales.

Another strong aspect of NLP is how it gets people to ask questions about their behaviour in a recruitment training atmosphere. Rather than criticising and focusing on what might be wrong, NLP works on the basis that by asking more questions, we seek more answers. This inevitably leads to a greater personal insight, and the end result is that people find out why they haven't been as effective as they perhaps believed they could be. Self-esteem is the first thing to be improved thanks to this, and it means your recruiters are happier, smiling more, and passing all that positivity onto a client who will then speak kindly of you to people they come across.

Yes NLP takes some time - anything from a day or two to several weeks - but training in recruitment is your business and one of the most important things in the world to you, so why allow the ineffectiveness to continue when you could have so many blossoming opportunities?

Recruitment Training: The 3 Key Areas That Will Quickly Guarantee Increased Billings

Recruitment training is vital to any business that wants to either hire employees for themselves or for another company. The recruitment industry is huge and growing by the day. This is not surprising when you appreciate how important it is to hire the best person for the job. Mistakes can be costly financially and in lost time, clients and candidates. That is why it is vital to train your recruitment consultants from day one.

It does not matter how experienced they are. All recruiters can get rusty in key performance areas if they stop paying attention. As one great trainer says, if you are not growing, developing and pushing forward you are generally headed in the opposite direction!

So what are the 3 key areas to focus your recruitment training around? They are the vital 3. Knowledge, Skills and Attitude. And yes you can develop all three of these.

1. Knowledge

Depending on the recruitment sector you are working in knowledge of the business environment is key. There is nothing worse than a recruiter taking to a potential new client and using the wrong words, phrases or examples. Quite often each industry sector has its own words and phrases. For instance our own recruitment sector talks about billings rather than hitting sales targets.

This knowledge can be transferred by observation, shadowing and research and questions. One company I know has a project for their new recruiters to complete in the first month of coming on board that ensures they are up to speed on all the latest information and happenings in that environment.

2. Skills

This is key when you are focused on recruitment training no matter how experienced your recruiter is. For instance imagine bringing on board a recruiter in a new sector to him or her that does not have a list of contacts. Prospecting and networking might be a number one priority.

Successful billers are good at selling and following up with the CV's they send out. There is a skill and knack to all of this. For example, when to email, what to say and how to follow up and close.

Relationship building is key in any selling situation and recruiters are generally pretty good at this. The challenge can arise when a recruiter is too bullish and pushy. Knowing how to build relationships and rapport is the starting point to having the opportunity and permission to present your case so that you get heard.

3. Attitude

Some people disagree that  recruitment training involves training on attitude. I disagree. Attitude covers a whole range of areas. From mind-set, approach, dress sense and impact. When you are training your recruitment consultants a starting point is to model the behaviour and attitude you want to see. Make sure that you have a performance management system in place that measures and monitors behaviours and the impact that has on performance.

When you have a recruitment training process in place at your agency spend some time to highlight how you can include these three areas over an induction period. You will be amazed at the impact it can make.